How to improve YOUR website performance?

Creating your own website is a lot of work, but what if the website does not succeed as you hoped despite all of your efforts? How would you react?

All of your hard work and effort has gone to waste. That is why you need a high-performing website that does your content justice.

As they say, first impressions are crucial. This also applies to websites! When people visit a website, they look at three things first: the appearance, the content, and the performance. Having said that, even if a website has appealing visual effects and engaging information, if its operation is inadequate, consumers will not return. The performance of a website is essential for traffic generation. This will either make or break the website.

Here we have mentioned six techniques to boost your website’s performance:

Analyze the speed of your web page

Page speed is one of Google’s primary ranking elements, which means it has a significant impact on your SERP ranking. Many consumers anticipate an average website to load in less than two seconds, the longer it takes to load, the less traffic you would get.

Running a website speed test is vital in addition to knowing why page speed is important. GTmetrix is a famous performance optimization tool that provides useful information about how quickly your site loads. WebPageTest and other similar tools will show you exactly what is taking the longest time to load on your webpage. Simply input the URL of the page you want to examine and wait for the results.

Reduce the number of plugins

Plugins might cause your site to load slowly. So, decide which plugins you genuinely value and remove the others. For example, Google Analytics plugins give useful information but can slow down website load time. These tools typically function by requiring you to include a JavaScript snippet somewhere in your website code (often in the header area), and when a visitor visits your page, they must collect this distant file before the page is fully loaded.

If you have many of these snippets, say one for Google Analytics, one for Facebook sharing, and one for Twitter sharing, your website will take longer to load. Check your HTML code on a regular basis to ensure that you still require all of the plugins that are installed on your page.

In addition, WordPress and other marketplace plugins may be quite appealing. However, they are not necessarily designed with performance in mind. They can also add additional code aspects to your website, such as tracking or analytics.

Reduce Image Size

It is obvious that we all enjoy photos. They capture the attention of the visitor, and with carefully placed photographs, your site looks stunning. However, employing too many photographs or photos that are massive in size will slow down the loading performance of your website.

This is a simple problem to solve:

• Using modern photo formats, such as WebP and JPeg XR, can reduce image size by 20 to 50 percent without sacrificing original quality.
• Alternatively, you may save the image as a PNG or JPEG.
• Reduce the overall image size in any editor, including PhotoShop.
• Crop the image somewhat.
• Use any image compression plugin, such as WP Smush, to compress photos rapidly.

Web Caching

Web caching is a mechanism for temporarily storing online content such as websites and pictures in order to reduce server lag and bandwidth use. By caching your pages, you limit the amount of requests to your server, substantially reducing page load time. Caching also improves your website’s scalability during peak traffic periods, such as when you’re executing an email marketing campaign or an e-commerce transaction.

Another advantage is that it improves efficiency. When a returning visitor returns to your site, the cached version replaces the original files. This saves server time and helps the website load significantly faster. Many web hosting companies, such as WPEngine, provide a built-in caching mechanism that significantly speeds up your website. We urge that you activate it now if you haven’t already.

Optimize Content Marketing

Content marketing is a website optimisation method that assists in attracting of users to a website. It is a process that entails designing, developing, and distributing SEO-friendly content that informs visitors about your company’s goods, services, and industry.

This technique for website optimisation raises brand exposure, engagement, loyalty, and authority. Many marketers claim that content marketing increases demand. Content marketing is demonstrated through Hostinger Tutorials. It offers up-to-date tips and articles on website design, hosting, coding, and industry trends.

Customer Feedback

Customer feedback provides information and suggestions for enhancing products, services, and overall branding. It is also an excellent method for understanding the user experience and determining which features to maintain or eliminate.

Receiving input helps in the development of better customer-focused content, goods, and services. Furthermore, customer-centric businesses have been shown to be 60% more lucrative. Customer feedback information also contributes to brand loyalty. EmbedSocial offers one method for collecting client feedback on a website: a feedback button.

There are several factors that might cause your website’s performance to slow down. However, there are several ways to boost the speed of your website. Create an inviting initial impression of your website for your users so that they have an easy and smooth experience on your website. This, in turn, will increase visitors to your website and increase its visibility.

If you want us to ensure that your website runs properly, you can contact us at hello@smashydesign.com.

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